![]() Is your creative agency putting in as much as you are in the relationship of your investment? That’s it! Quite simply put, any relationship is a two-way street. You’ve probably already figured it out from this article, but just in case…the one question you should never ask your agency is… “How’s it going?” So… what’s the one question you should never ask your agency? But maybe that’s a different conversation over a cup of tea and under a shady umbrella. How often? At least quarterly, unless you really don’t want to talk to your agency that much. If that’s the case, then there are times where a monthly report is enough-if the report is done properly and explained so you know what to look for.īut even then, your agency should be having other conversations with you to touch base on new initiatives for continued growth. Let’s say you have a very small service with your agency. ![]() Granted, there are certain cases where this isn’t all bad. Maybe there’s a summarized report there, but that’s about it? I shouldn’t have to say this, but that shouldn’t be the case. All too often, however, agencies can become like a ghost town…silent.Īre you paying your agency every month like you are for your electricity? You get the bill…you pay it. A business that hires an agency should have a sense of trust and confidence that they are taking care of them and their needs. This is in the top 3 of my pet peeves when it comes to agency reputation in this industry.
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